Introduction

From its base in the heart of the English countryside, The Weetabix Food Company has been creating delicious breakfast cereals since 1932. Our headquarters are part of a 75 acre site in Kettering, Northamptonshire where we produce popular cereals including Weetabix and Alpen.

The business has expanded significantly since we first started out and we now employ over 2,000 people around the world. Our best known cereal, Weetabix, is officially the UK's favourite breakfast, accounting for 8% of the country's total cereal sales with annual sales worth over £95million*

The Latimer Group

Our unique range of breakfast cereals isn't just popular in the UK either - we also export to over 80 countries worldwide, from the Middle East and South America to Europe and South East Asia. We have manufacturing operations in the United States of America, Canada and South Africa.

In 2004 Latimer Group Limited, a company incorporated by Lion Capital, acquired all of the issued share capital of Weetabix Limited. It now forms part of the group of successful branded companies in the Lion portfolio.

* ACNielsen, May 2008